Title: Brands That Rock by Roger Blackwell And Tina Stephan : What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock by Roger Blackwell And Tina Stephan Description: "Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."
--Tommy Hilfiger, Designer
Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and KISS. What could these corporate brands and legendary rock bands have in common? Fans--devoted customers who not only display long-term buying loyalty and an insatiable appetite for spending, but evangelize to others the reasons for their adoration.
Today’s competitive times demand that retailers and manufacturers alike identify new ways to attract and retain customers. But few venture far from what their competitors have attempted. Brands That Rock takes you on a bold leap into the world of rock and roll and reveals how great companies can turn customers into fans with the same marketing strategies used by some of the biggest rock stars in history.
Like the one-hit wonders of the music world, most brands come and go, failing to survive pricing and advertising onslaughts from competitors. Why? Most successful rock stars will tell you that achieving cultural icon status depends on creating emotional connections with fans--be it a music group, a retailer, or a brand of coffee.
Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including:
- Building brand loyalty one fan group at a time
- Staying fresh in the marketplace while staying true to your core strength
- Evolving at a rate that doesn’t alienate current customers
- Focusing on the entire brand experience
- Exuding energy and passion to command respect and grab attention
Size: 2 MB
No. of Pages: 259
Type: Text Oriented
Brands That Rock by Roger Blackwell And Tina Stephan
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"Securing Windows begins with reading this book." –James Costello (CISSP) IT Security Specialist, Honeywell
This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses. His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Machiavellis to "avoid pressing for closure until you are confident the balance of forces acting on key people is tipping your way." Watkins's penchant for cut-and-dried schematizations sometimes goes overboard, especially in the book's plethora of elementary graphs, tables, diagrams and matrices (novice orators are informed that "classic values invoked to convince others to embrace potentially painful change are summarized in table 8-1," while the oceanic topic of "Intersecting Cultural Dimensions" gets boiled down to a three-ring Venn diagram). But if the content of Watkins's counsel is not always obviously helpful, his systematized approach to thinking will at least help panicky executives keep their wits about them.
Publisher: SitePoint